45%
of consumers now ask AI for local recommendations
up from 6% a year earlier
Recovery & Wellness Franchises
AI visibility for recovery and wellness studios
You are opening units faster than the engines can learn you exist.
New locations start at zero AI visibility. Every unit you open is invisible to the engines your members use until someone builds its presence in the sources those engines read.
best cryotherapy in Austin
Here are some well-reviewed options:
- 1 Skin Society
- 2 Ageless Aesthetics
- 3 Radiance Group
- 4 Viva Wellness
- 5 Bella Vita
Your studio Not mentioned
$60B
American spend on health, fitness and wellness in 2026
Millennials and Gen Z are 41% of it
1–5
studios named in a typical AI answer
there is no page two
4 services
What we do for recovery & wellness franchises
AI Visibility
Get named by ChatGPT, Gemini, Perplexity and Copilot — and measure it monthly.
Read more →SEO
Local and organic search built to feed both Google and the AI engines reading it.
Read more →Google Ads
Paid search managed against booked appointments, not clicks.
Read more →Facebook Ads
Demand generation on Instagram and Facebook, feeding the searches that follow.
Read more →Written for recovery & wellness franchises
Guides for this industry
Citation sources we audit
Where your members' recommendations come from
Each engine reads a different set of sources. These decide whether a recovery & wellness studio gets named in your category.
| Source | Primarily feeds |
|---|---|
| Google Business Profile | Gemini / AI Overviews |
| Bing Places | ChatGPT / Copilot |
| Foursquare | ChatGPT |
| Yelp | ChatGPT / Copilot |
| ClassPass | All engines |
| Perplexity | |
| Local editorial roundups | All engines |
6 services × your markets
The prompts we test
Drawn from how members actually ask, not from keyword tools. A full engagement tracks fifty per market across 4 engines.
- best cryotherapy in Austin
- cryotherapy near me Austin
- where to try cryotherapy Austin
- top rated recovery studio Austin
How it starts
Three steps, and the first one is free to look at.
-
Baseline
We run fifty real customer prompts across ChatGPT, Gemini, Perplexity and Copilot for your markets, and show you exactly who gets named instead of you.
-
Build
We fix the sources those engines actually read — listings, structured data, review velocity, third-party and community presence — in the order that moves your score fastest.
-
Compound
Every month the score is re-measured and reported, with the citation source behind each mention. You watch the number move and you know what moved it.
Before you ask
The four things people say first.
"You cannot actually measure this."
We measure it every month
Fifty prompts, four engines, three runs each — logged with the source every engine cited. The number is reproducible and you get the raw log, not just a summary.
"We already have an SEO agency."
Keep them
The work barely overlaps. Theirs happens on your website. Around four fifths of ours happens off it — directories, review platforms, community and editorial. We will tell you plainly if we think you are paying twice.
"This is too new to spend on."
The shift already happened
Forty-five percent of consumers now ask AI for local recommendations, up from six percent a year earlier. The question is not whether it arrives, it is whether you are named when it does.
"Show us it works first."
That is exactly how we start
Every engagement opens with an audit. You see your score, your competitors’ scores, and the gaps — before committing to a retainer. If the number is already good, we will say so.
Comparison
What a traditional SEO retainer does not cover
Not a criticism of SEO — it still matters. These are simply different jobs, and most operators are only buying one of them.
| Traditional SEO agency | First Five | |
|---|---|---|
| Engines covered | ChatGPT, Gemini, Perplexity, Copilot | |
| Where the work happens | Almost entirely on your website | Roughly four fifths off it, where citations come from |
| What success looks like | A position on page one | Being named in a list of five |
| Primary data source | Google Search Console | Business Profile, Bing Places, Foursquare, Yelp, review platforms |
| How reviews are treated | Reputation management | A primary input to whether you get named |
| Monthly deliverable | A traffic report | A score, a per-engine breakdown, and a citation source map |
| When you are not cited | No visibility into why | The exact source that produced a competitor mention instead |
| What compounds | Rankings reset with each core update | Presence in the sources engines read |
Every row above is checkable. If your current agency covers a row we have marked, tell us and we will correct it.
Already working with someone?
How this compares to what you have.
Each comparison names the situations where the other option is the better one. If your current provider already covers this, the audit will show it and you should keep them.
A traditional SEO agency
What an SEO retainer covers, what it structurally cannot, and why the two jobs share almost no inputs.
Read the comparison →Brenton Way
A full-service growth marketing agency working across beauty, ecommerce, healthcare and med spas, SaaS, dental and several other c…
Read the comparison →Cardinal Digital Marketing
Cardinal is an Atlanta-based healthcare marketing agency with an established SEO and paid media practice. Aesthetics is one of sev…
Read the comparison →Growth99
Growth99 is a platform-plus-agency hybrid built specifically for aesthetics practices. It combines a CRM, marketing automation, on…
Read the comparison →9 questions
Questions recovery & wellness franchises ask
We are opening new units. How fast can a new studio be found?
Realistically six to twelve weeks with a launch playbook, against six to nine months without one. A studio that opened last month has no reviews, no Foursquare record and no editorial mentions, so no engine has any reason to name it.
Does ClassPass affect AI visibility?
Yes, and it is the surprise in this category. Recovery and wellness is one of the few local categories with a booking marketplace that carries real citation weight, so being absent from it costs answers no listing work recovers.
Members search by modality. Does the programme reflect that?
It has to. Cryotherapy, infrared sauna and assisted stretching are separate searches by separate people. Being well known for one does not carry across, so each modality is measured and built as its own query set.
How does this work across a franchise system?
Entity foundation is done per unit, because engines resolve locations individually, while the brand-level work is done once. Additional locations are priced per unit for that reason rather than bundled into a single fee.
What can we claim in advertising?
Recovery, performance and how-it-feels language, freely. The moment copy says a modality treats a condition it becomes a health claim subject to FTC substantiation and Meta review — and it forfeits the lighter-touch treatment this category otherwise gets.
We sell memberships, not visits. Does that change measurement?
It changes what counts as success. Cost per trial is easy to move and largely meaningless; cost per retained member is the number the programme is judged on, so trial-to-member rate is reported alongside the visibility score.
How long before the score moves?
Directory claims and structured data can register within two to four weeks. Review velocity and third-party presence compound over three to six months. We report monthly either way, so you see progress before it is complete.
Can you guarantee we get recommended by ChatGPT?
No, and you should be sceptical of anyone who does. No AI platform publishes how it selects sources. We work from measured output and correlations documented across the industry, we report honestly, and we re-baseline the source map quarterly because these systems change fast.
Is there a minimum term?
No. The monthly plans are cancel any time and the entry engagement is a one-time project with a fixed price. We would rather earn the next month than hold you to a contract. One caveat worth stating plainly: review velocity and third-party coverage compound over three to six months, so leaving at month two means paying for work you never saw finish.
Starts with an audit, not a contract
Be the one AI gets named
Fifty prompts, four engines, your markets. You will see your score and exactly who is being named instead — before you commit to anything.
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