5 min read · updated 2 October 2026
GEO vs SEO vs AEO — what the terms actually mean
Three acronyms, a lot of vendor noise, and one distinction that genuinely matters for a local business.
Read the guide →Resources
How this actually works.
No gated PDFs and no gimmicks. These are the explanations we give clients, published in full — including the parts where the honest answer is that nobody knows yet.
8 min read · updated 3 October 2026
LLM SEO — what it is and what actually works
For people who already do SEO: what changes when the destination is a generated answer rather than a ranked list, and which familiar levers still pull.
Read the guide →5 min read · updated 5 August 2026
Does ChatGPT recommend med spas?
Yes — and it names one to five specific businesses. Here is where those names come from, and why your practice may not be among them.
Read the guide →6 min read · updated 5 August 2026
Why isn't my practice showing up in ChatGPT
Six causes, ranked by how often they turn out to be the real one — and how to check each in under an hour.
Read the guide →5 min read · updated 5 August 2026
How AI engines choose which business to name
Four engines, four different indexes. What each one reads, and why being named by one tells you nothing about the other three.
Read the guide →6 min read · updated 6 August 2026
Why Bing Places decides your ChatGPT visibility
The listing almost no healthcare operator has claimed, and the single most common reason a practice is invisible to two of the four major AI engines.
Read the guide →6 min read · updated 6 August 2026
How many reviews before AI recommends you
The observed threshold, why recency matters as much as volume, and the point at which more reviews stop helping.
Read the guide →7 min read · updated 3 October 2026
How to rank in ChatGPT
The eight things that decide whether ChatGPT names a local business, in the order worth fixing them — and the three that matter most.
Read the guide →7 min read · updated 3 October 2026
How to rank in Google's AI Overviews
AI Overviews run on Google's own index, which means the work is different from ChatGPT — and closer to local SEO than most operators expect.
Read the guide →6 min read · updated 24 August 2026
How Perplexity picks local businesses
The one engine that shows its sources, why community discussion carries unusual weight, and what that makes it useful for.
Read the guide →7 min read · updated 12 August 2026
Why AI sends GLP-1 patients to telehealth
Assistants name national telehealth brands when asked where to start weight loss. The reason is structural, and the winnable query is a different one.
Read the guide →6 min read · updated 12 August 2026
Does RealSelf affect AI recommendations
Why assistants answering "best rhinoplasty surgeon" resolve to a named individual rather than a practice, and which sources decide that name.
Read the guide →7 min read · updated 12 August 2026
Google Business Profile for AI search
Which fields actually influence whether an assistant names you, which are decoration, and why a perfect profile still only covers half the engines.
Read the guide →7 min read · updated 12 August 2026
How AI decides which dentist to recommend
Three things make dental different from every other local category — urgency, insurance, and a directory most practices have never claimed.
Read the guide →6 min read · updated 12 August 2026
Why AI names the treatment, not your studio
Recovery and wellness queries are asked by modality, not by brand — which changes what you optimise, and makes every new location start at zero.
Read the guide →7 min read · updated 8 September 2026
Meta ad policies for Botox and aesthetics
What Meta prohibits in cosmetic and injectable advertising, why most med spa creative breaks it, and the mistake that gets an account restricted.
Read the guide →Free, no signup
Tools you can run yourself
Nothing stored, nothing gated. If these tell you your score is already strong, you have saved yourself a retainer.
AI crawler checker
Paste a robots.txt and see which AI crawlers you are blocking. A surprising number of agency-built sites block them by accident.
Open the tool →Prompt set builder
Generates the exact prompt set we run in an audit, for your treatments and markets. Export to CSV and run it yourself.
Open the tool →Visibility gap calculator
Rough out what being absent from the shortlist costs you, from your own booking value and volume.
Open the tool →Review velocity calculator
How many reviews a month you need to reach the threshold where engines start naming you.
Open the tool →Before you buy anything
Comparisons
vs a traditional SEO agency
Where the work overlaps, where it does not, and how to tell whether you are paying twice.
Read →Med spa AEO agency pricing
What this costs across the market, and what the cheaper end leaves out.
Read →AI SEO, AEO and GEO explained
Three names for one service. What an AI SEO agency actually does, and which parts are marketing.
Read → Starts with an audit, not a contract
Be the one AI gets named
The prompt set builder generates the exact audit we run, for your markets. Nothing to sign up for.
Prefer to message? WhatsApp +91 92174 40013