First Five

Google Ads · Recovery & Wellness Franchises

Google Ads for Recovery & Wellness Franchises

High-intent paid search in one of the most expensive auctions in advertising, measured on cost per booked appointment rather than cost per click.

01

The auction is not getting cheaper

Cost per click rose across 87% of industries year over year. Health and personal services sit near the top. Winning here is about conversion economics and negative keyword discipline, not bid aggression.

02

Measured to the appointment

Call tracking, form attribution and booking-system integration where it exists. We report cost per booked appointment by location, because spend per click tells an operator nothing about whether the studio is filling.

03

Paid and organic read together

Search term data from paid campaigns is the fastest source of truth about how members actually phrase things. It feeds the organic content plan and the AI prompt set directly.

2 questions

Common questions

What is your management fee?

10–15% of managed spend, depending on account count and complexity. Published on our pricing page rather than quoted on a call.

What is a realistic minimum spend?

Below roughly $3,000 per month per market there is rarely enough data to optimise against. We will say so rather than take the account.

Also for recovery & wellness franchises

Start with the number.

Before any retainer, we run fifty prompts across four engines and show you exactly where you stand against the operators being named instead.

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